Go to market & retail intelligence:
Strategic support for brand success

At Arrow, we are committed to providing comprehensive Go to Market strategies and Retail Intelligence solutions that empower brands to succeed in the competitive Middle Eastern market. By combining data-driven insights with extensive market research capabilities, we help brands navigate the complexities of retail environments, optimize promotional strategies, and drive growth.
Data-driven insights for informed decision-making
At Arrow, we believe that effective Go to Market strategies are built on solid data. We heavily invest in retail intelligence to provide our clients with actionable insights that can transform their marketing efforts. Through our extensive market research and dedicated team of experts, we ensure that every decision is backed by data, enabling brands to enhance their reach and impact.
Market research capabilities: A strong foundation for success
Arrow’s market research capabilities are integral to our approach to Go to Market strategies. We subscribe to leading research services, including AC Nielsen, IPSOS, and Kantar, which provide comprehensive insights into retail performance, consumer behavior, and market trends.
AC Nielsen retail audit:

Arrow subscribes to AC Nielsen’s retail audit for all the categories in which we are present, allowing us to closely monitor product performance across key retail channels. This enables us to identify growth opportunities, track market shifts, and measure the effectiveness of various retail strategies.

IPSOS & Kantar:

For qualitative research, we leverage IPSOS and Kantar to conduct focus groups and consumer behavior panels. These insights provide a deeper understanding of consumer preferences, perceptions, and buying habits, which are critical for fine-tuning product positioning and marketing initiatives.

Dedicated research and sales team
Arrow’s in-house research and sales analysts are a crucial part of our Go to Market strategy services. With over 10 years of experience at AC Nielsen, our dedicated team is skilled at translating complex data into clear, actionable insights. By combining their expertise in data analysis with in-depth knowledge of the retail landscape, our team empowers brand managers to make informed decisions that drive success.
Pre and Post promotion assessment
As part of our Go to Market services, Arrow ensures that every promotional campaign is effectively assessed for its impact. Our brand business managers, alongside key account managers and trade marketing teams, conduct pre- and post-assessments of promotions to evaluate their success. This approach ensures that we can refine future strategies and share valuable performance data with principals, offering a clear view of ROI and effectiveness.
Actionable insights and strategic recommendations
The insights we derive from our retail intelligence efforts are not just numbers—they translate into clear actions and recommendations that guide our clients’ strategies. Whether it’s fine-tuning marketing campaigns, optimizing promotions, or adjusting product distribution strategies, Arrow’s research team provides actionable recommendations to help brands stay ahead of market trends and maximize their growth potential.

Why choose Arrow for distribution services?

Comprehensive Market Research:

Subscriptions to AC Nielsen, IPSOS, and Kantar to gather both quantitative and qualitative data for a holistic view of the market.

Expert Analysis:

A dedicated team of research and sales analysts with over 10 years of experience at AC Nielsen, translating data into valuable insights.

Effective Promotions:

Pre- and post-promotion assessments to ensure that campaigns are optimized and deliver the desired outcomes.

Actionable Recommendations:

Clear, data-driven actions and recommendations to help brands make informed decisions and execute effective Go to Market strategies.

Tailored Insights:

Customized recommendations based on brand-specific needs and market dynamics to drive success in the competitive retail landscape.

Partner with Arrow to unlock your brand’s full potential

Whether you’re launching a new product, entering a new market, or refining your existing retail strategy, Arrow’s Go to Market and Retail Intelligence services will help you make the right decisions and achieve measurable success. With a data-driven approach and expert insights, we are here to guide your brand toward sustained growth in the Middle East.
Contact us
Contact Arrow today to learn more about how our Go to Market strategies and retail intelligence can help your brand thrive in the Middle Eastern retail landscape.
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