Hyper & supermarkets

Arrow’s expertise in supply chains for retail

Arrow is the trusted partner for supermarket distribution, offering a seamless blend of Direct Store Delivery (DSD) and Central Distribution to ensure 100% coverage of the modern trade (MT) universe. With our strategic approach, we empower retailers to optimize logistics, enhance store performance, and maximize product visibility.

Comprehensive coverage with DSD and Central Distribution

At Arrow, we deliver unmatched flexibility to meet the unique needs of supermarket and hypermarket supply chains.
Direct Store Delivery (DSD)
Our DSD model ensures products are delivered directly to stores from our distribution centers, bypassing the retailer’s warehouse. This approach is ideal for high-turnover or perishable goods like: Beverages (water, sodas, beer). Dairy products. Bakery items. Snacks and confectionery.
Beverages (water, sodas, beer)
Dairy products
Bakery items
Snacks and confectionery
Key advantages of DSD
Faster replenishment

Rapid responses to in-store demand.

Enhanced merchandising

We oversee inventory, shelf placement, and even in-store promotions.

Stockout prevention

Direct management reduces the risk of empty shelves.

Meanwhile, our Central Distribution model complements DSD by streamlining logistics through centralized delivery, ensuring cost efficiency and consistent stock levels for less time-sensitive products.

Maximizing value through BDA (Business Development Budgets)

Arrow’s vast portfolio and expertise enable us to negotiate competitive BDA terms with key modern trade retailers. These budgets support promotional and marketing activities that drive sales and brand visibility.
Examples of BDA-driven activities
In-Store Promotions

Discounts, "2-for-1" deals, and eye-catching product placements.

Merchandising & events

Demonstrations, end-cap displays, and point-of-sale advertising (POS).

Advertising campaigns

Tailored communication strategies across digital and traditional media.

Volume incentives

Discounts for bulk purchases, encouraging larger orders.

BDA Objectives
Boost short-term sales with impactful campaigns.
Strengthen retailer partnerships by offering attractive terms.
Expand market share and support new product launches.

Why supermarkets trust Arrow for supply chain excellence

Arrow brings a unique combination of logistical efficiency and promotional expertise to supermarket distribution:

Cost optimization

Reduced retailer costs via streamlined supply chains and efficient BDA negotiations.

Tailored solutions

Flexible distribution models to meet varying product needs.

Market insight

Data-driven approaches to track sales and maximize ROI for promotions.

As a leader in supermarket distribution, Arrow is your partner for modern trade success. With our expertise in DSD, central distribution, and BDA management, we ensure your products reach shelves quickly, remain visible, and drive sales growth.
Contact us
today to learn how we can transform your supply chain and elevate your presence in the modern trade market!
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